For example, a local coffee shop may use geo-conquesting as a part of their overall marketing scheme by targeting potential customers at the bigger coffee chains. Under this concept, the user receives may receive timely messages highlighting something like your latest special or a unique menu item to draw them into your business.
With location-based services becoming a quite important part of our day-to-day lives, the concept of marketing based on mobile devices has automatically gone high. We have been checking out for most of the day-to-day needs, right from a departmental store to a café, restaurant, hospital, etc. based on GPS tracks and even via Facebook. With our location getting shared now and then with the family/friends on social media sites and platforms like WhatsApp; the concept of mobile advertising and other support systems such as geo conquesting has strived even higher. Therefore, the practice of geo conquesting has been found highly beneficial in the field of mobile-based advertising for both bigger and newly introduced brands.
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