With geo-conquesting, you can target your customers while they’re in the vicinity (or in the actual shop) of your competitor. For example, if you run a pizza shop, you might target customers who are nearby large pizza shop chains or other local pizzerias. Your prospects receive timely notifications and ads about your company’s products while they’re near your competitor. This urges them to leave your competitor and head for your business.
Location-based marketing methods are a significant focus in digital marketing today. And, with the amount of personal mobile devices in the market, location-based marketing is becoming one of the key tenants of digital marketing as it’s ads are much more timely and relevant than traditional digital ads.
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