Location-based advertising has exploded in popularity as of late thanks to the abundance of GPS-enabled personal mobile devices in circulation. Advertising techniques that work based on a user’s location have been refined and tweaked to become effective marketing tools and are being used by large companies around the world as we speak!
Many small business and organizations are currently using this technology as well, perhaps trying to reach the consumers at their major competitors. Advertisers have been using such techniques to target specifically located consumers and lure them to their outlets using some discounts, promo codes, attractive offers, and more.
Geofencing and geo-conquesting are two of these techniques and advertising tools that are being popularly used for overall business growth. These techniques have worked wonders on collecting location-based data and works perfect for customer tracking as well. This is the reason behind such concepts becoming equally vital for any of the businesses in the modern era.
Whether you are national brand looking for appropriate marketing techniques or minor one trying to compete for your existence amongst the major players in a local market, use of these techniques is wondrous. The high volume of basic to advanced level mobile searches and the mobile app that are day-to-day being used by the customers often leave the trails of their GPS-based information. This information can be easily used by the business bodies to target a particular range of location-based specific customers and to offer customized messages and promos to them.
Even though the significant techniques of Geo-conquesting and Geofencing seem to be the same, there are a few differences between them. People often get confused with these popularly used terms in the world of location-based data access.