More and more retailers are turning to geo-location advertising methods, like geo-conquesting, to appeal to consumers as they enter their stores. With geo-conquesting, you’re targeting your retail customers as they enter the location of a competitor. For example, if you own a boutique men’s clothing shop, you might want to target men visiting the Macy’s retail department store nearby.
Imagine having the power to display an ad to each and every prospect that enter’s the store of a retail giant that also happens to be your primary competition.
Not only does Geo-conquesting help you build and deploy amazing digital marketing campaigns, but we can also help you track the performance of your various marketing channels through geo-location technology.
The way it works is that geo-targeting can be used to track which campaigns are driving your shoppers to your stores. You can also track their visits to your competition.